Sell Your Insurance Agency

INS Capital Group Helps Lower Stress, Provide More Options and Ensure Maximum Value

Schedule a Confidential Consultation

Why Choose INS Capital Group to Sell Your Insurance Agency

With over three decades of experience and more than 1,500 successful transactions, we’ve helped insurance agency owners achieve extraordinary results.

Higher Sales Price

Close Rate

Sell Side Transactions

Above Target Value

Did You Receive an Offer?
Get a Second Opinion

Many insurance agency owners receive unsolicited purchase offers that seem attractive at first glance. But without understanding current market conditions and proper valuation methods, it’s impossible to know if you’re getting a fair deal.

Offers may be 20-30% below true market value
Deal terms can significantly impact your final payout
Hidden costs or unfavorable structures may not be obvious
Market timing could affect your negotiating position

Schedule Your Confidential Offer Review

How We Help You Sell Your Insurance Agency

INS Capital delivers a comprehensive approach that involves four key steps in the sales process.

Preparation

*Agency Valuation
*Create CIM
*Develop Buyer Strategy

Outreach

*Strategic Buyer Engagement
*Facilitate Buyer Introductions
*Preliminary Offer Evaluation

Negotiation

*Expert Offer Optimization
*Strategic Deal Structuring
*Secure Letter of Intent (LOI)

Completion

*Manage Due Diligence
*Finalize Transaction Documents
*Ensure Smooth Closing

Strategic Market Analysis

Why an SMA is Essential Before You Sell Your Insurance Agency

Before you take your agency to market, you need more than a price tag — you need perspective. Our Strategic Market Analysis helps you:

Understand Your True Market Value: We assess how your agency is likely to be viewed by strategic or financial buyers, based on current market conditions and deal activity.
Identify Key Value Drivers (and Risks): We pinpoint the operational, financial, or cultural elements that either increase or detract from enterprise value.
Clarify Your Goals & Timing: Whether you’re planning a near-term exit or preparing for sale over time, the SMA helps align your strategy with the market.
Shape a Go-to-Market Strategy: Insights from the SMA inform everything from buyer targeting to deal positioning, increasing your odds of a successful and smooth transaction.

Start Your Strategic Market Analysis

Reviews

“After a failed attempt with another firm, Chris turned everything around. He brought us multiple buyers who were the right cultural and strategic fit, negotiated a fair price, and made the transition smooth for our employees and customers. What could have been stressful became a successful outcome for our family, our business, and our future.”

Chris Bennett, CPCU

Los Angeles, CA

“After 40 years of running our family business, Chris gave us clarity on our options and the confidence to pursue a sale. He guided us through valuation, negotiations, and due diligence with professionalism and strategy, making the transition smooth and successful. We couldn’t have asked for a better partner in this milestone.”

Jonathan Fortman

Ottawa, OH

Frequently Asked Questions

Every agency has unique attributes that contribute to the total value. Our “Strategic Market Analysis” is always our first step in assisting an agency, regardless of their goals. This process helps agency owners identify their value and understand the factors that affect the value of what is typically their largest personal asset. Get started with a Strategic Market Analysis.

Although every transaction is unique, we advise sellers to allow 6 months to adequately navigate the sales process. There is an assessment phase, a marketing phase, and a diligence phase that can vary depending on the attributes of the selling agency. What is always consistent is our process, our people, and our expertise in assisting you to make good decisions throughout the transaction.

Our clients always indicate that they want the very best for their employees in this process. We work with buyers to ensure a clear transition process and remind sellers that the buyer is equally interested in keeping your employees happy and engaged, as the people is the largest portion of the agency value. Communication is vitally important to ensure a successful transition.

There are a few obvious factors such as revenue, markets, client mix, and employee mix, but our strategic market analysis looks at 15 different factors to drill down on specific attributes in the agency that can affect value for buyers. Keep in mind, different buyers value different things, and sometimes matching a specific factor can really maximize a valuation for both parties.

It’s unique for each deal. However, we can say with confidence that an ownership group that is engaged post-transaction for 4-6 years or more will garner a stronger multiple than sellers that want to be done immediately. Buyers are interested in a strong transition of clients, employees, and markets to capture the full value of the agency they are buying. Sellers that are staying engaged certainly bolsters the success of the transition.

Ready to Sell Your Agency?

Take the first step toward maximizing your agency’s value. Our M&A specialists provide confidential consultations to help you understand your options when you sell your insurance agency and start planning your successful exit.